Audience Analysis is a task all technical writers need to perform early in a project. The audience is often referred to as the end user, and all communications need to be targeted towards the defined audience. When defining an audience, factors that must be considered include: * Age * Skills * Language * Culture * Background knowledge * Needs and interests * Where the document will be read * How the document will be delivered (print, online, projection, PDA) * Why the document will be accessed (reference, training) * When the document will be accessed (work, home, travel)
The intended audience of a document is often referred to as the who, what, where, when, and why.
Audience analysis is a task that is often performed by technical writers in a project's early stages.
True! Indications can be found through audience analysis that will let you know how your message is being received. you may have to try a few different approaches in order to get the response you want.
P- Perpose A- Audience L- Language L- Layout
personal inventory
Patricia Caernarven-Smith has written: 'Audience Analysis and Response' -- subject(s): Audiences
An analysis of the kind of people who make up a particular audience.
All Audience Types..4 type of audience 1-The Hostile Audience This audience group openly disagrees with you and may even actively work against you Analysis of hostile audience Because of your differences, a hostile audience will question your credibility. Increase your credibility with expert studies or any source that will support your claim.A hostile audience will try to find reasons to not like you; Don't tell them you are going to try to persuade them.Use logical reasoning as clearly and as carefully as possible.Use the Law of Connectivity and the Law of Balance as leverage. (See Maximum Influence. 2- The Neutral or Indifferent Audience This audience understands your position but doesn't care about the outcome. The key to dealing with this audience group is to create motivation and energy. These are the one who want their own benefit only, nothing to do with others Analysis Point out the downside of not accepting your proposals. Use a combination of inspiration and desperation. Make them care by showing them how the topic affects them.Get them to feel connected to your issues. Use the Law of Involvement and the Law of Social Validation as leverage. (See Maximum Influence.) 3-The Uninformed Audience These audience members lack the information they need to be convinced. To persuade the uninformed audience, you should Encourage them to ask questions throughout the presentation.Keep the facts simple and straightforward.Find out why they are uninformed. Analysis Make your message interesting in order to keep their attention. Use the Law of Dissonance and the Law of Scarcity as leverage. The Supportive Audience A supportive audience already agrees with you. As a result, you may think that persuading these people will be easy, Analysis These type of audience are already satisfied with you and you just had to take care that they remain as such and doubt comes in their way.But remember that your goal is to get them to take action, not necessarily to just agree with you. These techniques should be used with a supportive audience: Increase their energy and enthusiasm with inspiration
Audience reaction to the media does not need to be considered. It is not an essential part of the visual media itself.
C. William Colburn has written: 'An orientation to listening and audience analysis' -- subject(s): Listening
Writers do emails and memos front load because it will save them time and money. It is a way of communicating that includes audience analysis and professionalism.
hiTLER
Time magazine's target audience is typically educated, socially aware individuals with an interest in current events, politics, culture, and world affairs. They tend to be young professionals or older adults who are seeking in-depth analysis and insight into important issues and trends.