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What is business orientations?

Updated: 9/11/2023
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Business Orientations is a term used by Jaroslav Tyc in his book "Business Orientations" published at www.LuLu.com. Business Orientation is the basic offer addressed by a business to its customers. The author affirms that there can only be four basic forms of such an offer: 1) The Expert (who provides individual solution for his clients) 2) The Product (product maker's invention sold on the general market) 3) The Self-Service (an access to the self-satisfaction of customer's needs) 4) The Commodity (the basic resources) The main point is that any "other" Business Orientation is just a mix of these 4 basic forms. Likewise all the mathematical calculations are based on only four basic mathematical operations. The author compares the 4 Business Orientations from many various standpoints and shows how the 4 Business Orientations are revealed in economic history, business competition, development of economy sectors and management decisions. He also shows how the quartet of Business Orientations corresponds to other basic category quartets like 4 mathematical operations, 4 types of markets, 4 forms of business environment protection etc.

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