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What is mean by multi brand retail?

Updated: 9/21/2023
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12y ago

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in muti brand a single retailer come up with the number of new brands in the market to capture the market,such as tesco have their own brands of evrything if it come to India with these brands than indian brands have to suffer and also those companies suffer which are have jv fir single brand in India.

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Harry Rogahn

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Q: What is mean by multi brand retail?
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It basically means, how are you going to display the particular brand's (company) products and promotions such as signs and isle placement.


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There are four types of brands1)- Manufacturer brand or national brand2)- Private brand or Retail brand3)- Licensed brand4)- Co brandNow lets discuss it1)- Manufacturer brand or national brand:-when we design the product ourselves and sale the product on our own name then the brand will be national or manufacturer brandE.gNokia,IBM and Sony etc2)- Private brand or Retail brand:-This kind of brand manufactured by another but sold in the name of other brandmeans the producer and seller are not the same company the brand will be called retail brandE.gLevi's,chief boot house (as he is not making the shoes himself but sold on his name after importing the shoes)3)- Licensed brand:-THis brand involves issuing license to other for example we are a medical company and have license to produce medical goods we issue this license to produce our copy right items to other medical company4)- Co brand:-When a product is produced by 2 companies combine then the brand will be co brand as as its name shows CO means togetherplease do comment about the answer if it is satisfying :-)


What is the difference between the cost price retail price?

the retail price is the price that it is intended to be & the cost price is the actual price it is being sold as, for instance a famous brand jacket's retail price is £300 but in the store the costing price would be £250.

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What is the difference between single brand retail and multi brand retail?

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in muti brand a single retailer come up with the number of new brands in the market to capture the market,such as tesco have their own brands of evrything if it come to india with these brands than indian brands have to suffer and also those companies suffer which are have jv fir single brand in india.


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