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what is meant by household decision making how can different members of the household be involveld with the different stages of the decision process in the purchase of a car

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Q: What is meant by household decision making how can different members of the household be involved with the different stages of the decision process in the purchase of a car?
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Continue Learning about Marketing

Five stages in purchase decision process?

the five stages are: i. need arousal ii. information search iii. evaluation behavior iv. purchase decision v. post purchase feelings


How can marketers and consumers reduce cognitive dissonance?

Seek information that reinforces positive ideas about the purchase. Avoid information that contradicts the purchase decision. Revoke the original decision by returning the product. Offer guarantees.


What are the stages in consumer buying process?

There are six stages in the consumer buying process. There are: Problem Recognition which is considered as the most important, Information Search for recognizing the problem, Evaluation of Alternatives for evaluation of the product, Purchase Decision where the purchase decision falls, Purchase where the customer has decided to purchase and the Post-Purchase Evaluation where the insights of the customer of being satisfied or not.


How does marketing influence us daily as consumer?

Marketing interacts with the entire DMP (decision making process) and DMU (Decision making unit) which are involved in the process of purchasing. The DMU is represented by the parties directly involved in the decision of buying a whatsoever product. Not only the person who actually executes the purchase but also all the people who influence, facilitate and commission the order. Marketing activities include the definition of a product (according to the needs of the potential customers), its packaging (to make it look more attractive or to add some extra feature which can increase its value), define its price (or prices in case we decide to offer different sorts of the same product to different consumers who might react differently to different prices), create its presentation (visual merchandise) and come up with promotional ideas to let the potential consumers know your new product/line, to increase or foster loyalty or to make the product look inviting or useful. Marketing addresses existing customers and potential new customers in two very different ways. The tools involved in the retention of loyal consumers are therefore different from the tools used to attract a new clientele. There are many channels which can be used to interact with the DMU at every step of the DMP. Everybody is somehow influenced by marketing operations whenever they decide to purchase a product.


How willl consumer reduce the post purchase dissonance?

Research on product or service before final purchase 2. Change their attitude about their decision 3. Seek new information to support the decision 4. Change the evaluation of alternative

Related questions

Where might one purchase household supplies?

One might purchase household supplies in stores like HomeDepot or WalMart. One can also purchase household supplies on the web in places like Amazon, DollarTree, Tmart or CVS.


What is the journal entry for purchase of household furniture in cash?

debit household furniturecredit cash / bank


What is an achate?

An achate is a purchase, or a provision bought for a household.


Household purchase goods and services in the what market?

Product market


Five stages in purchase decision process?

the five stages are: i. need arousal ii. information search iii. evaluation behavior iv. purchase decision v. post purchase feelings


Where can I find a list of different siding options?

Home Depot has a list of the different siding options that you can purchase. You can also check Wikipedia to see what different siding is available and make your decision about colors, sizes, etc at the store.


Where can one purchase a chair lift for use next to household stairs?

One can purchase a stair lift for a household from the Stannah stairlift group. Visit their official webpage. There are other stairlift providers on the internet too.


Was Napoleon Bonaparte ever involved with the US?

He was involved with the sale of the Louisiana Purchase.


What are material facts in real estate?

A fact that, if known, may have triggered a purchaser or seller of property to make a different decision in relation to the purchase of the real estate.


Airwick?

20% Off First Order With Purchase of any Household Product


Who takes Make-Or-Buy Decision?

based on the value and quantity the decision taken by purchase head /Management


Who was involved in the Alaska purchase?

Molly Mcdowell