What is mint rubbing?

In popular culture, the phrase "rubbing mint" has come to mean "wasting time." A group of clever Romanians took the idea of this phrase and ran with it, creating a whole organization, the Romanian Mint Rubbing Association, dedicated to the concept.
According to the Romanian Mint Rubbing Association, mint rubbing is a "time and life management technique" that millions of people around the world participate in. The scent is supposed to give rubbers a sense of calm and peace that allows them to open their mind, relax and get away from the problems of their day. Mint rubbers are supposed to find time each day to sit with ground mint and rub it between their fingers. Others might go further and rub whole-leaf mint on various parts of their body.