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What is more important to a business - sales or marketing and why?
Wiki User
∙ 13y ago
Sales is important because it is the bottom line. Marketing is about getting a product known. At the end of the day, it's about the business bottom lines - and about getting results.
You cannot sell a product without marketing. Marketing comes first. Advertising is about getting a product known. Marketing is about identifying a customer's need or want. If a customer doesn't need or want it, you can't sell it.
To prove this, let's say you are in the business of selling cell phones. You advertise all of the unique features and applications of this fancy phone that your trying to sell. You have two potential customers. Jack and Jill. Jack is a brick layer for a construction company. Jill is an architectual engineer.
There are two customers in front of you at the store and you really want to sell this fancy phone. Wouldn't you say that your probably going to spend more time explaining the unique features of this phone to Jill. Your probably going to show her why she needs this phone, how this phone is going to make her life more simple. How this phone is going to help her stay more organized, etc. etc.
Your marketing started when you were faced with two potential leads. You identified their occupation which allowed you the opportunity to convert the lead into a sale.
You can do all the advertising you want to both Jack and Jill. However, this is not enough to sell a product to a customer. You have to be able to convert the lead into a sale by identification which is a part of marketing. If you never explained to Jill how she needs this phone in her life to make it more simple, you never would have sold it. If you take a little more time finding out about Jack, perhaps you can sell him too. Perhaps he has a business on the side.
Do a little more fact finding about Jack, the lead and see if there is a fit where your fancy phone would make life more simple. Then too, perhaps you can convert this lead into a second sale.
Wiki User
∙ 13y ago
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What is the safe role sales or marketing?
Sales plays an important role for completing the final process of marketing. Sales reinforces the marketing message and the product value. Maintaining a good sales team is vital to company profits however maintaining a marketing team is important to bring in leads for your sales team. In business there is never a truly safer route, it requires risk. Purchasing sales leads can be beneficial, however cold calling prospects can be risky and more intrusive than advertising. Good inbound sales leads can really make a good investment with less risk than an outbound campaign however can also be pricier.
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If you market your small business online you will get more exposure to the people who need/want your business. With more exposure means more phone calls which normally mean more sales for your business.
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