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What is product repositioning?

Updated: 9/19/2023
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12y ago

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A brand's market share and profitability may be strengthened by repositioning. Repositioning can be accomplished by:

- physically changing the product

- changing the price

- changing distribution

- changing image through promotional efforts

- aiming product at a different target market

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Related questions

What is brand repositioning?

Repositioning is the process of restructuring the marketing for a particular product. Many companies do this when they are not seeing the sells they want.


What is product reposition?

A brand's market share and profitability may be strengthened by repositioning. Repositioning can be accomplished by: - physically changing the product - changing the price - changing distribution - changing image through promotional efforts - aiming product at a different target market


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