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Well.. That is very evident from the success of CRMs, SFAs etc.
Technology is a one hell of an enabler for extended P's of service Marketing.
As we understand, service marketing demands more personalized services which requires personalized communication. Technologies like SFA(Sales Force Automation) and CRMs are good examples of how technology can help you in winning customers loyalty.
Service marketing requires up-to-date information regarding the communications happened between the service provider and the customer.
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What is the role of Technology in Service Marketing?
Technology ensures that all communications are done accurately and within the right time-frame. Technology also makes it possible for marketing to be a cheap endeavor.
What is the role of employees in service marketing?
i like turtles
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The role of information technology is huge in marketing. For example, companies can market their products through text, email, and Facebook instead of simply mailing flyers. They also come up with more elaborate ways to market on the television and radio.
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What is the role of Technology in Service Marketing?
Technology ensures that all communications are done accurately and within the right time-frame. Technology also makes it possible for marketing to be a cheap endeavor.
What is the role of employees in service marketing?
i like turtles
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