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Primary stakeholders:
Those most vital to the organization.
A group without whose continuing participation the company cannot survive as a going concern, e.g. customers, suppliers, employees.
Secondary stakeholders:
Those without whose continuing participation the company can still exist. e.g. the community.
Source: http://www.tutor2u.net/business/strategy/stakeholders-interests-and-power.html
ANSWER
Stakeholder Marketing is an approach that recognizes that the "market" is not just a narrowly defined customer target (or series of customer segments). Even the customers themselves make up the community within which the business exists.
It perceives that customers are interconnected with employees, vendors, government and community, the environment and more. More importantly, more companies are raising the ethical bar on their marketing and seeking to earn both the trust and loyalty of the market. Stakeholder marketing is an approach that does both.
It is a new concept in Marketing in this modern world.
Source: http://blog.hosfeld.com/strategy/stakeholder-marketingbuilding-trust-and-loyalty-in-a-cynical-market/
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∙ 13y ago
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How do mass marketing relationship marketing and stakeholder marketing differ?
I believe Stake Holder refers more to Business to Business, because stakeholders are anyone that is involved in a business from Venders, Employees, Managements, Customers, even the government. (Mass Marketing and Relationship marketing are the easy bits, its the stakeholder is the harder one.)
What are the characteristics of marketing communication mix?
Strategic process, Stakeholder communication and one-way communication.
How does the company itself affect the company as marketing environment?
Today's company is, in effect, THE MARKETING and not something that affects it. Every company behavior, statement, and policy has implications for one or more stakeholder communities, so it's helpful to look at business operations as components of marketing.
Difference between customer and stakeholder?
stakeholder customer
How a stakeholder differs from a customer?
A stakeholder is a person or an organisation who has a 'stake' in the company. Shareholders are stakeholders. Other examples include: suppliers, banks and even government. Customers are usually considered as a kind of stakeholder.
How do mass marketing relationship marketing and stakeholder marketing differ?
I believe Stake Holder refers more to Business to Business, because stakeholders are anyone that is involved in a business from Venders, Employees, Managements, Customers, even the government. (Mass Marketing and Relationship marketing are the easy bits, its the stakeholder is the harder one.)
What are the characteristics of marketing communication mix?
Strategic process, Stakeholder communication and one-way communication.
Who is a connected stakeholder?
Connected stakeholders are closely related to business core marketing, economic functions. e.g. customers, Creditors, distributors, suppliers
How does the company itself affect the company as marketing environment?
Today's company is, in effect, THE MARKETING and not something that affects it. Every company behavior, statement, and policy has implications for one or more stakeholder communities, so it's helpful to look at business operations as components of marketing.
Difference between customer and stakeholder?
stakeholder customer
Components of the tourism stakeholder system?
components of the tourism stakeholder system
What is project stakeholder management?
A stakeholder - is a person who has invested money in something.
What is connected stakeholder?
Connected Stakeholder are directly connected with business organisations.
Stakeholder of mutual fund?
A stakeholder of a mutual fund is someone who has interest in it.
What are stakeholder claims?
A stakeholder is any person who affects or is affected by the activities of an organisation. A claim is the outcome that the stakeholder seeks or the outcome which would benefit the stakeholder most or harm it least
What is a non market stakeholder?
A stakeholder that does not engage in direct economic exchange with a company, but is affected by or can affect its actions. (Also called a secondary stakeholder.) An example are NGO's.
What is a non-market stakeholder?
A stakeholder that does not engage in direct economic exchange with a company, but is affected by or can affect its actions. (Also called a secondary stakeholder.) An example are NGO's.
