0
What is the degree to which the product offers utility to a potential customer?
Wiki User
∙ 12y ago
Relevence
Wiki User
∙ 12y ago
Add your answer:
Earn +20 pts
What is the objective of customers satisfaction research project?
Customer satisfaction is the degree to which a buyer is satisfied with a product, service or company. Customer satisfaction objectives can be broken down into three main groups. The first is satisfaction with the purchase, which includes how well the product performed, and whether it met customer expectations and similar perceptions. The second is satisfaction with the process, which includes ease of making the purchase as well as customer service or warranty interactions after the purchase. The third of the main customer satisfaction objectives is the degree to which satisfaction levels affect future actions, such as recommending a product to others or buying again.
What are the characteristic of product?
In planning its market offering, the marketer needs to address five product levels. Each level adds more customer value, and the five constitute a customer value hierarchy. The fundamental level is the core benefit: the service or benefit the customer is really buying. A hotel guest is buying "rest and sleep." The purchaser of a drill is buying "holes." Marketers must see themselves as benefit providers.At the second level, the marketer has to turn the core benefit into a basic product. Thus a hotel room includes a bed, bathroom, towels, desk, dresser, and closet.At the third level, the marketer prepares an expected product, a set of attributes and conditions buyers normally expect when they purchase this product. Hotel guests expect a clean bed, fresh towels, working lamps, and a relative degree of quiet. Because most hotels can meet this minimum expectation, the traveler normally will settle for whichever hotel is most convenient or least expensive.At the fourth level, the marketer prepares an augmented product that exceeds customer expectations. In developed countries, brand positioning and competition take place at this level. In developing countries and emerging markets such as China and India, however, competition takes place mostly at the expected product level.Differentiation arises on the basis of product augmentation. Product augmentation also leads the marketer to look at the user's total consumption system: the way the user performs the tasks of getting and using products and related services.At the fifth level stands the potential product, which encompasses all the possible augmentations and transformations the product or offering might undergo in the future. Here is where companies search for new ways to satisfy customers and distinguish their offer.
What is the unsought product?
There are various examples of unsought products, just think of products that you would not generally prefer buying. A lot of heavy and aggressive advertisement has to be done to make you prefer that products. Here are few examples: * Life insurance * Cemetery plots * Encyclopaedia * Blood donation at Red Cross etc. Apart from the types of unsought products mentioned above there is another type of unsought product which is often referred to as "unfamiliar inventions". This means that few products are invented and are in the market and the buyers are unaware of them. Such products although possess a high degree of need satisfying capacity becomes an unsought product because as customer do not know of them , they would not think of buying. How can you buy something that you don't even know exists?? When personal computers were first invented, despite there potential usefulness, most customer didn't know it and it was seen as an unsought product. The same happened during early launch of Creative Zen . People were so used to buying Apple iPods that people didn't even know that Creative Zen had new MP3 launched in the markets. For months people were totally unaware of this product, and it remained as unsought. (MANISH REGMI)
What does a degree in marketing prepare for a career in?
A marketing degree prepares for a job as a marketing manager, sales manager, product manager and advertising manager. Areas include public relations, sales, brand management, advertising, or general management.
What is use value in real estate?
The idea of value in real estate is that property has monetary worth based on several characteristics. 1. Demand 2. Utility - the property's usefulness for its intended purposes 3. Scarcity 4. Transferability A property must have each of these in some degree in order to have monetary worth. Clearly, each property will meet each characteristic in differing ways. Also, the degree to which a property has utility (use value) is somewhat subjective - you may think that a property is much more useful as a place to live than another person and so would be willing to pay more for it.
What is the objective of customers satisfaction research project?
Customer satisfaction is the degree to which a buyer is satisfied with a product, service or company. Customer satisfaction objectives can be broken down into three main groups. The first is satisfaction with the purchase, which includes how well the product performed, and whether it met customer expectations and similar perceptions. The second is satisfaction with the process, which includes ease of making the purchase as well as customer service or warranty interactions after the purchase. The third of the main customer satisfaction objectives is the degree to which satisfaction levels affect future actions, such as recommending a product to others or buying again.
Product description?
we offer high-quality and affordable 360-degree solutions tailored to your business needs, making your website rank higher on Google and attracting potential customers.
How are Market Potential Value and Market Intensity Index calculated?
The richness of a market or the degree of purchasing power in one country compared to another is the Market Intensity Index. Market Potential Value is determined by multiplying the selling price of the product times the number of prospective clients.
Which of these is not an important element of customer service?
Having a collage degree.
What type of degree is needed to have a jobs sales marketing job?
There is no degree necessary to have a job in sales marketing. Some companies will require a potential candidate to have a degree in order to get a job in marketing, but there are several companies out there which do not require a potential employee to have a degree to obtain a career in marketing.
What is the product of a technical college?
You will earn a technical degree.
What is 540 degree performance appraisal system?
It is the same as 360 degree but with the added dimension of customer feedback. and suppliers can report to appraisal performance.
Is there a hair product on the market called 250 degree shine?
I have checked many different sites and there is no real evidence of a hair product called 250 degree shine. Hop this helps! :)
What qualities need to do retail management?
To qualify for retail management, the customer skills that are needed would include customer service experience and retail experience. A degree in business management is desirable, but some employers will accept experience that would be equitable to a degree.
What is the easiest way to get into the product design business?
Get a degree in CGT or engineering.
What is the known as the degree to which a product meets preestablished standards?
it is known as Conformance.
What is a data call?
Well, that depends. The complete data on a customer is called a 360-degree view.
