In planning its market offering, the marketer needs to address five product levels. Each level adds more customer value, and the five constitute a customer value hierarchy. The fundamental level is the core benefit: the service or benefit the customer is really buying. A hotel guest is buying "rest and sleep." The purchaser of a drill is buying "holes." Marketers must see themselves as benefit providers.
At the second level, the marketer has to turn the core benefit into a basic product. Thus a hotel room includes a bed, bathroom, towels, desk, dresser, and closet.
At the third level, the marketer prepares an expected product, a set of attributes and conditions buyers normally expect when they purchase this product. Hotel guests expect a clean bed, fresh towels, working lamps, and a relative degree of quiet. Because most hotels can meet this minimum expectation, the traveler normally will settle for whichever hotel is most convenient or least expensive.
At the fourth level, the marketer prepares an augmented product that exceeds customer expectations. In developed countries, brand positioning and competition take place at this level. In developing countries and emerging markets such as China and India, however, competition takes place mostly at the expected product level.
Differentiation arises on the basis of product augmentation. Product augmentation also leads the marketer to look at the user's total consumption system: the way the user performs the tasks of getting and using products and related services.
At the fifth level stands the potential product, which encompasses all the possible augmentations and transformations the product or offering might undergo in the future. Here is where companies search for new ways to satisfy customers and distinguish their offer.
features of a product is quality and brand!
informed consumers are aware of what is inside the product they have bought, they ask questions and have knowledge about the risks and benefits of the product
It refers to the personal right (which may be inherited) of a person to have his or her name, likeness, or other identifiable characteristic (voice, gait, signoff, etc) used for commercial gain (i.e., selling a product or service).
efficiency
The product is called absolute product when the product is up to the requirements of the customers.
No, they are not. Product marketing is the sales of a product. Product management includes marketing, production, manufacturing, distribution and sales.
the physical characteristic of china is the product they have made fantastic
check your answer
A product characteristic is an attribute or property of the product that describes the product's ability to satisfy its purpose in a larger system.
Any characteristic of a product that hinders its use for its intended purpose is a product defect. The defect can cause a product to be dangerous or useless.
androgens
the physical characteristic of china is the product they have made fantastic
Fission
Depends if it's full cream.
informed consumers are aware of what is inside the product they have bought, they ask questions and have knowledge about the risks and benefits of the product
It is not designed by humans, it is a natural product having this characteristic.
what is the charasterestic og lysol juice
Appraise the product and inspect in quality