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Call Centres can be divided into two sections. a) Those teams who are engaged in bringing new business by phoning people or companies and explain their product advantages to the customer, and b) those teams who answer customer's queries concerning proudcts they have already purchased from that company. In the second case, very good technical knowledge, politeness, eagerness to solve customer's problems etc will improve the "return" of those customers to the company again. In the first case, again, it is the politeness of the people and upfront information providing that will bring in new business.

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Q: What is the impact of call centers on customer service?
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