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Traffic as it applies to a search engine is a term that speaks to the number of individual machines that are using it. When a computer user wants to find, say, some recipes for risotto, that user might pull up a search engine like Google.com or ask.com or altavista.com and enter "risotto" as a search argument. That search engine then does a search. The more instances where the search engine is used, the higher its traffic is said to be. Traffic in search engine terminology would be visitors (internet users). These visitors bring in revenue for most search engines being advertisers pay for high traffic pages and search terms.

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Q: What is the meaning of traffic in search engine?
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