Consumer behaviour is dynamic in nature, meaning, it keeps on changing. It is challenging to study a human mind as it is a big task.
Coming to the scope of consumer behaviour, it has a vast scope. We include the whole world into it and for every product whether electronics, FMCG, consumer durables etc, we need to study consumers' mind.
ANSWER:
It focus on analyzing the behavior of the consumer in terms of demographic variables such as; psycho graphic, geographic, behavioral, needs-benefit, and other factors that needs to be be examined for marketing segmentation. It includes tracking segment's perceptions with regards to the various products in the market which will be used in formulating or enhancing the organization's marketing strategies.
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creating demand of product
international marketing is a performance of business activities that direct the low of a company,s good,s & services to consumer or user,s in more than one nation
Consumer behavior has a large scope in that it can affect everything about business. What consumers are currently buying and what they will buy in the future, how much they are willing to pay, etc. can determine what companies produce and even if a company survives.
The nature and scope of manufacturing management is used for purposes of production, This will include all the stages of production up to the point where the product is ready for the consumer.
What is the scope of marketing management?
Organizational behavior is the study of how people respond in an organization. It can also be used as a motivational tool. The nature of organizational behavior includes sociology, social psychology, sociology, economics, political science, and anthropology. The scope is to study emotions, organizational development, management of conflict, and the impact of personality on performance.
marketing research for making govt. policy operational research motivational research stimulation research
Organisational behaviour is the study and application of knowledge about how people,individuals and groups act in organisations.
Marketing is the performance of business activities that direct the flow of goods from producer to consumer or user. It is the satisfaction of human needs. Scope of Marketing is to influence buyer's decision directly or indirectly for generating business to make the flow of goods from producer to consume or user.
nature and scope of population geography
nature and scope of guest room maintenance