Morrison Supermarkets plc (LSE: MRW) is the fourth largest chain of supermarkets in the United Kingdom,[2] headquartered in Bradford, West Yorkshire, England.[3] The company is usually referred to and is branded as Morrison's, and it is part of the FTSE 100 Index of companies. Morrison's market share as of December 2008 is at 11.8%, making it the smallest of the "Big Four" supermarkets, behind Tesco (30.9%), Asda (16.8%) and Sainsbury's (16%), but far ahead of the fifth place Co-operative Group, which has a share of 4.4%.[4]
Originally founded by William Morrison in 1899, it started out as an egg and butter stall in Rawson Market, Bradford, England. Until 2004, Morrison's store locations were primarily focused in the north of England, but with the takeover of Safeway in that year, the company now has 403 superstores across the UK.
The Morrison family currently owns around 15.5% of the company.[5]
Products Groceries, consumer goods
Revenue £14,528 million (2010)[1]
Operating income £671 million (2010)[1]
Net income £460 million (2009)[1]
morrisonsaimto rip offasmay costomers as possible while selling unclean out of date food as high prices because they say its fresh
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The aims and objectives of Morrisons is to offer a good quality service to anyone who asks for it,to sell products at a lower costs than all other supermarkets and to also expand.They have other aims like increase profit every year and increase market share.
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