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What is the role of information technology in strategic marketing internal record systems?
Wiki User
∙ 13y ago
IT will keep & store customer sales activity, customer behavior history, sales records history, and any kind of CRM (Customer Relationship Management) data required.
IT will help marketing people to analyze strategic data for strategic decision. So based on empirical data IT will help you summary what is the customer behavior for certain period, what customer usually buy during certain period and so on.
Wiki User
∙ 13y ago
Information technology plays a crucial role in strategic marketing internal record systems by providing a platform for storing, organizing, and analyzing data related to customer interactions, market trends, and competitors. This data can be used to make informed marketing decisions, track performance, and identify opportunities for growth. IT also enables automation of marketing processes, improving efficiency and effectiveness.
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What are the best topics to discuSS ON INFORMATION TECHNOLOGY?
Some good topics to discuss in information technology include cybersecurity, artificial intelligence, cloud computing, blockchain technology, and Internet of Things (IoT). These are all areas that are constantly evolving and have significant impact on the industry.
Where would you find internal information?
Internal information can typically be found within an organization's database, intranet, company files, or through communication with colleagues, managers, or other internal stakeholders. It is information that is specific to the organization and not readily available to the public.
What are the differences between external and internal users of information and their needs and demands on an information system?
External users demand information from the organisation inorder to make investment decisions.If the organisation is doing well it attracts more investors thus increasing the wealth of an organisation.
Information assurance represents an internal human threat?
While employees can pose a threat to information security through intentional or unintentional actions, information assurance focuses on ensuring the confidentiality, integrity, and availability of data and information systems. It involves implementing security measures, policies, and protocols to protect against both internal and external threats to an organization's information assets.
What are the varieties of information classification?
Information classification typically includes categories such as public, internal use, confidential, and top secret. Additional classifications may include sensitive, regulated, personal, and proprietary information based on the sensitivity and importance of the data. Organizations often use a combination of labels, tags, or metadata to effectively classify and manage information.
The useful internal records of marketing information system?
the role of internal records in marketing information system
What are internal and external influences on strategic marketing planning?
list two internal and external influnces on physical activity?
What are the internal factors that affect system project?
Strategic Plan, Top Managers, User Requests, Information Technology Department, Existing Systems and Data.
What are the internal factors affects the projects systems?
Strategic Plan, Top Managers, User Requests, Information Technology Department, Existing Systems and Data.
What can a corporation do to obtain information about strategic environmental factors?
There are both internal and external environmental factors to be considered when writing up a business plan for a corporation. The internal factors include the assets, attitudes and skills of employees, and the structure of the company. The external factors include such areas as technology, marketing, climate, legal, political and demographics.
What are Internal Sources of Marketing Information?
entourage
What is Role of internal marketing communication?
internal marketing communication can be said or define as a key player in internal marketing within an organisation by passing across all internal information with the sole aim of acheiving organisational objective internal marketing communication can be said or define as a key player in internal marketing within an organisation by passing across all internal information with the sole aim of acheiving organisational objective
The primary internal users of accounting information are?
what is marketing? and what is basic factions?
What are some internal and external factors that affect systems projects?
Interal factors: strategic plan, top managers, user requests, information technology department, existing systems and data External factors: technology, suppliers, economy, customers, competitors, and government
What are the component of marketing information system?
according to other sources available on the net and in books, they are Internal reporting systems, Marketing research systems,Marketing intelligence systems, and Marketing models.
What are the basic components of Marketing information system?
according to other sources available on the net and in books, they are Internal reporting systems, Marketing research systems,Marketing intelligence systems, and Marketing models.
What is internal marketing communication?
The term internal communication states thedefinitionof information within anorganizationfor business purposes. When it comes to internal marketing communication, is is asubstituteof of an effective business marketing communication, which is built on the simple foundation,communication is a dialogue not a monologue. In fact, when it comes to communication it is a dual listening process.
