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Definition.

"Sales management" as the term implies means management of sales. Often it is considered synonymous with the management of personal sales. It involves an understanding of the effort that goes into the management of the sales force and the

various processes of sales.

Sales management initially was meant to be the direction of sales force personnel. Later the term took on a broader significance apart from personal selling and the term "

sales management" included managing of all the sales related activities including below the

line advertising, sales promotion, physical distribution, pricing and product merchandising.

The Definitions Committee of the American marketing association defined sales management as " the planning , direction and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as these tasks apply to the personal sales force". However, we shall also include indirect sales through channels within the ambit of sales management.

Objectives.

1) Identify clearly the differences between the functions of marketing and sales.

2) Describe various marketing and sales approaches.

3) Describe the marketing mix and the sales management model.

4) Identify the various functions of a sales manager and his/her objectives.

Functions.

The role of sales management is carried on planning, execution and control activities related to sales. Because during the implementation of the respective schemes usually applied in the administration of sales, surprises happen, because usually the sales management department shall monitor and constant control of all activities that revolve about sales management. Despite this logical necessity, many companies often use some types of control procedures are inadequate.

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Q: What is the sales management objective and function?
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