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After US President Lyndon Johnson's easy victory in the 1964 US presidential election over Barry Goldwater, LBJ had received America's endorsement. As for Vietnam, the way to improve anti-Communist prospects in South Vietnam,was to use the lever of air strikes against North Vietnam. This would pressure Saigon leaders to achieve political stability, improve its army and suppress the Buddhist monks and get rid of incompetent officials.

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Q: What was the Johnson Administration's strategy in Vietnam after LBJ's 1964 election?
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