The official unveiling of the Xbox 360 occurred on May 12, 2005, on MTV in a program called MTV Presents: The Next Generation Xbox Revealed. The special was hosted by actor Elijah Wood and featured a musical performance by the band The Killers. The Xbox 360 was also featured on the cover of TIME Magazine's May 23, 2005 issue with an article written by Lev Grossman. The cover shows Microsoft chairman Bill Gates holding up one of the units. In the article he says "It's perfect... The day Sony launches (PlayStation 3), and they walk right into Halo 3."