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The aim of this programmed is to provide you with a comprehensive understanding of the theory and practice of global consumer marketing and business-to-business marketing at an advanced level. It will give you both specific and transferable skills, and a range of effective analytical techniques required for effective tactical and strategic marketing management. You will master the role of engagement in diverse markets, as well as develop the appreciation of the role of theoretical marketing models in formulating organizational strategy.

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13y ago

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