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Q: Which customer will be the first to receive both of something fourth or eighteen?
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How does a service benefit marketers?

a service can benefit marketers very much because it give the marketers the customer loyalty,customer retention,customer satisfaction ans so on and so fourth.


What would you do to appease your complaining customer?

The situation differs depending upon what the customer is complaining about. I'll use one of my past jobs as an example. I use to work at Kentucky Fried Chicken. If a customer ever complained, I would make sure I fully understood what they were complaining about; e.g. food, service, restroom, etc. After that, I would try to explain to them any reason why that might be. For instance, Customer says: "Why did you give that person food before me?" I say, "I'm sorry ma'am/sir, but this customer was here before you, your food should be out shortly." or "I'm sorry but your order is taking a bit longer to make. Would you like a drink or an extra side?". I constantly apologize to the customer if something is not to their liking. If I cannot handle the situation in the way they wish for me to, I always ask them if they'd like for me to get the manager or whoever is in charge. If I know a customer is miffed, I will offer an extra benefit such as an extra side, more chicken, a larger drink, etc. All in all, to appease a complaining customer, first make sure you know what they are complaining about! Secondly, try your best to solve the problem and explain to the customer in a nice, professional manner why something may be a certain way. Thirdly, NEVER get snippy with the customer or be rude. Fourth, offer them a benefit like a free item, a discount, a coupon, etc. Fifth, try to look at things from their perspective. Sixth, NEVER tell the customer they are wrong. Seventh, if all else fails get the manager. And finally, you might run into a problem of not being able to please the customer no matter what you do. If this happens, just apologize as best as you can and grin and bear it. Hope this helps.


Which step is the most crucial in the planning process?

Setting the objectives or goals is the most important step in the planning process. This step is sometimes called goal and plan selection and it is the fourth step in the planning process.


What are the top selling items on the web?

Clothing is the number one selling category of good on the web. Toys and video games come in a close second and third. The fourth top selling products would be electronics.


What are the characteristic of product?

In planning its market offering, the marketer needs to address five product levels. Each level adds more customer value, and the five constitute a customer value hierarchy. The fundamental level is the core benefit: the service or benefit the customer is really buying. A hotel guest is buying "rest and sleep." The purchaser of a drill is buying "holes." Marketers must see themselves as benefit providers.At the second level, the marketer has to turn the core benefit into a basic product. Thus a hotel room includes a bed, bathroom, towels, desk, dresser, and closet.At the third level, the marketer prepares an expected product, a set of attributes and conditions buyers normally expect when they purchase this product. Hotel guests expect a clean bed, fresh towels, working lamps, and a relative degree of quiet. Because most hotels can meet this minimum expectation, the traveler normally will settle for whichever hotel is most convenient or least expensive.At the fourth level, the marketer prepares an augmented product that exceeds customer expectations. In developed countries, brand positioning and competition take place at this level. In developing countries and emerging markets such as China and India, however, competition takes place mostly at the expected product level.Differentiation arises on the basis of product augmentation. Product augmentation also leads the marketer to look at the user's total consumption system: the way the user performs the tasks of getting and using products and related services.At the fifth level stands the potential product, which encompasses all the possible augmentations and transformations the product or offering might undergo in the future. Here is where companies search for new ways to satisfy customers and distinguish their offer.