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All of them are important and you should focus on every one of them in order to be successful, especially globally. However you need to pick one to focus on particularly that you would like to use to differentiate yourself from other businesses, it doesn't matter which one. For example, Walmart emphasizes the place aspect of the marketing mix, but they also are very big on distribution as well.

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Q: Which marketing mix variables should be emphasize the most to succeed in a global arena?
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