Asked in Entertainment & ArtsMusicFilm Directors
Who is Koach K. Rich?
September 04, 2011 8:34AM
Kevin R. Richardson
A.K.A. Koach K. Rich
(Koach - pronounced Coach)
Director, Producer, Writer, Entertainer Kevin a.k.a Koach K. Rich was born and raised in South Side Jamaica Queens New York. Kevin and his older brother were both raised in a single parent home by their mother. Always supportive of her son's, Kevin's mother would encourage them to do whatever it is they wanted to do in life and told them that with hard work and determination they could be whatever they wanted to be. Not believing that dreams come true, Kevin went a stray. For a short period of his adolescent life, Kevin ran with the wrong crowd. He dropped out of school in the 10th grade, but with his mother's unwavering support, Kevin was motivated to return to his studies and later obtained his GED ( High School Equivalency Diploma).
A natural born entertainer , Kevin always found himself preforming . Known for his break dancing skills, Kevin made extra money doing local shows and preforming for street crowds , family and friends.
One time that stands out in Kevin's mind is when he had a big battle in break dancing with a rival dancer who was known as Zodiac. Known to the world today as the Director Zodiac Fishgrease , in attendance was Freddy, known to the world today as Fredro Starr. The dance battle soon turned in to a physical altercation , the referee of the fight was Monte , known to the world today as the Heavyweight fighter Monte "Two Gunz" Barrett. Kevin claims he won, but so does Zodiac. Although the dispute was never settled , they are still all friends today . Over 20+ years have passed and Zodiac still talks of a a re match Koach claims, if this comes to pass, it will be televised.
Kevin really loved entertainment feeling as though this may be his calling, Kevin decided to take his love for entertaining to the next level. He began promoting shows for singing groups and rappers and hosting fashion and talent shows. This sparked Kevin's interest in managing acts. Among the talent that he began managing were two rappers, Benny " Dyrt " Webb and Erick " E - Complete " Wright.
At one legendary famous Queens night club called the Q-Club , Kevin hosted a performance by rapper Hasan Love Chyld and a R&B singing group called SEXX which was compiled of three men, two of which were childhood friends. Kevin decided to take the group under his management and along with lead singer Stevie Locs went directly to Mariah Carey and together later landed SEXX a record deal on Mariah Carey's label CRAVE. Mariah's label since folded. Kevin pushed hard for SEXX to continue working on their album under Mariah's parent company SONY, sadly the group broke up do to personal differences and their album was never released. Disappointed but not discouraged, Kevin went to the home of one of his known producer's Khari "Nsil" Isaacs , where he wanted to reclaim equipment that he had once lent out. Wanting to put the producers talent to use, Kevin had a song in mind that he wanted to have recorded. The producer was reluctant to record with Kevin because he wasn't well known as an artist but more on the management side. At a time where New York's style of rap was more hard core, Kevin was determined to record a song that was up beat and fun. Going back to his roots in junior high school Kevin was known to also beat box and rap at will. Influenced by artists like Biz Markie and The Fresh Prince, Kevin who then started using his stage name Koach K. Rich recorded 16 bars of a song entitled The Hair Weave Anthem, Where My Weaves At ? (a song giving props to girls wearing hair weaves) which he then played the unfinished song for a few industry people, namely Gavin Wray ( Salt's husband from the rap group Salt and Pepa) and Cory Rooney of Sony Music. Cory wanted Koach to release the song independently and Cory would finance the project where as Gavin wanted to sign Koach to a single deal on his record label Gavfam Music Inc. Without a proper team , Koach knew he could'nt release the song independently so he decided to sign with Gavfam Music. After signing , he finished the song & collaborated with Salt on the remix , the song received radio play and the 12" vinyl for The Hair Weave Anthem, Where My Weaves At ? was distributed world wide. The actual single was never released due to complications with Salt's parent label.
Koach's love for the entertainment industry was to great for him to give up. With the encouragement of long time friend model / entertainer Allison " AlleyCat " Spence , she successfully persuaded him to appear in his first music video . Koach found enjoyment in that project but felt he wanted to take it to the next level by directing and producing film projects himself. The song and video Last Call was one of many independent projects that would soon be added to the ever growing lists of talents Koach possessed. Koach was one of the producers on " Still A Teen Movie" directed by Melvin James. He has also appeared in "My Brother" directed by Tony Lover. Koach wrote a song tittled "Sexual"for HBO's Real Sex. Koach has appeared on MTV's Boiling Point. Koach co-directed , co-produced and appeared in #5, 50 Cents Pimpin Curly , & 50 CENT CRIME WAVE strong enough. Koach co-produced and co-stared in Plies - I Am The Club video . Koach directed Nicki Minaj ft. Lil Wayne - " Go Hard " video .
Koach has produced and directed a multitude of music videos. He is well known in the entertainment industry and has worked with world recognized artists, actors and reality television stars such as: 50 Cent , R. Kelly , Michael Bivens , Foxy Brown Venessa Williams , Lil Kim , Salt n Pepa , Cory Rooney , Mariah Carey , Prince Markie D , Tatum O'neal , Treach , J.D. Williams , Fredro Starr , Maino , Uncle Murda , B.G of Cash Money, N.O.R.E , Jadakiss , Sheek Louch ,Styles P ., Jim Jones , Bruck Up , Bobbi Jo , Cicely Bradley , Tango, Kevin T-Weed Watson , IT , Lia Cha , Miss DR , Pain In Da Ass , O.G. Mack , Shyheim The Rugged Child ( Wu Tang ), Jae Millz of Young Money Entertainment, Nicki Minaj, DJ Kay Slay , Queen Latifah , Shana Luxary , Benny Boom , Zodiac Fishgrease , Zaire Baptiste , Naturi Naughton , Denis L.A White , Kci & Jo Jo , Mims , Lady of Rage, Renaldo Balkman , Roxanne Shante , Wynter Gordan , Trick Daddy , Trina , Mos Def , Rah Digga , Gip Goodie, Pharoah Monche , Sticky Fingaz, Buster Rhymes, Mr. Cheeks ( Lost Boys) ,Phife Dawg , Plies , Bumpy Knockles , Sean Paul , Mary J. Blige , Wyde Cleff , Debra Cox Cory Gunz , Camron, Jessy Terrero , Marcus Blassingame, Rosa Acosta Trick Daddy , Jessica Rich and Waka Flaka .
Koach's love for high end luxury cars inspired him to start a company called Lifestyle Creartions along with partner Marco " Don 1 Dee " Valestine. The company was developed to create a luxury life style for people on and off screen. They filmed Luxury Ladies Luxury Rides the DVD which featured luxury cars and urban models. Koach and Demarco provide luxury cars for the elite. They have high end luxury cars in their collection such as Maybach, Rolls Royce and Bentley's to name a few. They have provided cars for Auretha Franklin to sing at the inauguration of President Barack Obama. Others who have used their services are: Foxy Brown, Corey Guns, Chris Brown, Busta Rhymes, Rick Ross, Rihanna , Jim Jones, Wale and the list keeps on growing.
Koach's signature style is to wear stylish sunglasses even at night. He's made welcomed cameo's in most of his video and film projects.
Koach is happy to say that he has completed his first feature length film titled After Hours the Movie. Although he was advised that his first film project should be a short film because he only had a story line and no script. Multitasking would be an understatement with the way Koach produced, executive produced & directed the cast & crew himself, all while also acting in the film as one of the lead characters. Koach was determined to do a feature length film. Working against all odds, obstacles and non believers Koach persevered.
In line for the future, Koach has some very exciting up and coming projects . To name a few are: more feature length films, a reality show, a new beverage line, a self help book, soon to be released song and video Bad Chick Dance and an adaptation of a novel written by his brother Sha Rich.
Koach tells about one of the highlights of his life on his journey in the entertainment industry. One night in NY when he along with Stevie Locs and Zodiac Fishgrease was at the Waldorf Astoria hotel and was able to meet Michel Jackson face to face.