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The advice to 'under promise and over deliver' was given by Thomas J (Tom) Peters, a US writer perhaps best known for his 1982 book, written with Robert H Waterman Jr, 'In Search of Excellence'.
The full quote is 'Formula for success: under promise and over deliver'.
Many businesses fail because they consistently promise more than they can actually deliver: the promises might get them a lot of new business, but the lack of actual results won't bring them return business, which is what counts. They might get by with more and more promises for a while, but eventually too many customers will hear of their bad practices and they'll go out of business. Word of mouth once was fairly limited, perhaps within a city, or town, but today people wanting to know about a firm's reputation before they give them their business only need put the company name into a search engine to bring up complaints and negative blogs - as well as good reports and compliments - before they spend a cent.
See link below for other Tom Peters quotes.
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Did Napoleon bonaparte make the statement promise them the world and give them nothing?
He actually said: "If you wish to be a success in the world, promise everything, deliver nothing."
Does fed ex deliver on Sunday?
No fed ex does not deliver on Sunday
What does it mean to keep a promise?
To do what you said you would do
Does you will mean you promise?
No!!!! * Yes, when said as part of the wedding vows.
How can you make a sentence with the word promise or no promise?
In some sentences, a portion of the words are unspoken, but understood. If I said "I will take you out for ice cream on Saturday." , you might respond "Promise?". What is understood, but not written would be the words "Do you...", as in "Do you promise?"
Did shadow the hedgehog ever make a promise?
yes he did .he made a promise to Maria. first he thought that she said to get revenge on the humans because of what they did to Maria.Then he realized that Maria said to help the humans,give them a chance to be happy.
Is there sombody who knows this company uecfsc point page point tl?
I been contacted by this company. They said they have a parcel for me, but before they deliver it to me. I had to pay $2000. I asked if I could speak to a manager or Customer service, but the deliver man said 'the manager does not speak English'. I did not pay them and they never deliver the item.
What promise did Jesus make to his disciples?
He said to His disciple that He will send the Holy Spirit among them
Who said the promise that a stallion gives a mare you gave a girl in the Crucible?
John Proctor
What clause is said to be the heart of the policy containing the company's promise to pay?
Insuting Clause
Why think the Israelites felt so strong about a Promise Land?
Because they believed that God would do what he had promised Moses what he said he would do, which was to take them to the promise land.
How is Edward's proposal to Bella written?
its in the 3rd book, eclipse under the chapter compromise "Isabella Marie Swan, I promise to love you forever. Every day of forever. Will you marry me?" <--- Edward said this to Bella.
