Popeyes released their new chicken sandwich on August 12, 2019, and so many people bought it that the company actually sold out in two weeks. After a two-month hiatus, the sandwich returned to the menu on November 3, and customers are already reporting absurdly long drive-thru lines.
The initial launch of the sandwich began what was dubbed online as “The Chicken Sandwich Wars,” with Popeyes main competitor being Chick-fil-A. Customers took to social media to cast their vote on the superior chicken sandwich, and the chains themselves exchanged some light-hearted banter via Twitter.
The Popeyes sandwich sells for $3.99 and is made with fried chicken breast, two pickles, and a dollop of mayo on a brioche bun.