0
Traditionally Mercedes has been credited with manufacturing vehicles with quality and durability being the aim, rather than the vehicle being built "down to a price" as with other volume manufacturers. The results dating back to the pre-war years were very well built and reliable long lasting vehicles, which whilst they would cost more to buy in the first place would almost certainly last a lot longer than a cheaper vehicle. Mercedes Benz were also at the forefront of diesel engine development for passenger vehicles, the OM616 engine in particular (2.4 litre naturally aspirated four cylinder diesel) was capable of up to 400,000 miles before needing attention. The higher purchase price also lent the brand a "Premium" image.
In the mid 1990's in an attempt to increase profits, some maintain that standards of quality were deliberately dropped in the company's vehicles leading to a poor standard of reliability. The company has since acknowledged this and "quality at any cost" is now the company's watchword again.
Wiki User
∙ 12y ago
Add your answer:
Earn +20 pts
What do our customers believe about our competitors?
What do our customers believe about our competitors?
Why is the sustainability of the products they buy important to customers?
Most customers will have a favourite brand of bread (for instance) and will not be pleased if their local shop/supermarket no longer stock their favourite brand.
What are the advantages and disadvantages of ansoff's matrix?
Advantages of Ansoff Matrix- Increasing the brand loyalty, this will encourage customers to buy their brand instead of some other. Well known brands use this strategy, such as; Kellogg's corn flakes.- Encourages customers to buy the product more regularly.- The brand may bring out different size quantities of the product, which will encourage customers to buy more of the product.
What are the mission and vision of American express company?
To be the most respected brand in the world. To win the hearts, minds, and wallets of our customers by providing extraordinary customer service./ To be the most respected brand in the world. To win the hearts, minds, and wallets of our customers by providing extraordinary customer service./ To be the most respected brand in the world. To win the hearts, minds, and wallets of our customers by providing extraordinary customer service./
A customer asks for a brand of merchandise the store doesn't carry How would you respond to the customer?
Begin pointing out the problems with customers brand that u know of
What is The brand of Mercedes-Benz e class?
Mercedes-Benz
What are speciality goods?
Speciality goods are those for which customers have strong brand preference and are very fussy about them. they will travel long distances to locate their favorite brand or outlet. Eg. Gold Watch, Mercedes Car, etc., are speciality goods.
What do our customers believe about our competitors?
What do our customers believe about our competitors?
Where does the name Mercedes come from?
Mercedes is dochter's name one of the creators of the brand
Brand?
A brand is the way a company is perceived and experienced by potential customers. Pieces of a brand include its logo and other design elements, the voice it uses when interacting with customers and the target customers it’s known for serving.
What car make has the most customers?
Mercedes-Benz
What is the brand promise of Mercedes?
The Mercedes-Benz brand promise is to drive changes in technology for the good of all. For more about the promise, visit the Related Link.
What type oil for 2001 Mercedes E320?
5/40 synthetic oil , Mercedes dealers use mobil 1 brand , but any brand will do.
Is a ford better than Mercedes?
No. They are getting closer since Mercedes isn't the brand it once was, but it's still ahead of every American brand.
what is the Mercedes brand promise?
The Mercedes-Benz brand promise is to drive changes in technology for the good of all. For more about the promise, visit the Related Link.
Is the Mercedes brand popular?
yes it is veary populer
What luxury car brand start with an M?
Mercedes maserati
