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Why do managers need to understand how to manage across cultures?
Wiki User
∙ 11y ago
Because limiting the company to operations in one culture limits the potential of the company to grow its sales and sourcing. Or they could try operating in a culture they don't understand and hope that works out for them - unlikely to work because communications and expectations in the other culture are highly likely to be different and cause confusion and failure.
Wiki User
∙ 11y ago
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