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The customer has beome more aware and intelligent today than his yesteryear counterpart. The role of the salesman has changed to that of a consultant. Case in point the private insurance players who provide the prospect with the product profile suiting his budget, returns expected etc. They do this to aim at long term customer relations rather than short term selling (a thing of the past today)

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15y ago
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Q: Why personal selling is important in India?
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