The reason Customer Service should exceed customer expectations is because customers are the steps on the ladder, without customers where would a company be, you need to treat customers with respect and provide multiple options to keep them happy.
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The reason Customer Service should exceed customer expectations is because customers are the steps on the ladder, without customers where would a company be, you need to treat customers with respect and provide multiple options to keep them happy. ____________
First, you should research the expectations of your customers. Then, in order to meet those expectations your organization needs to set service standards that are defined in terms of customer expectations. Now that terms are set, you should develop operational plans that detail how to achieve the standards of service. These plans should be implemented and continuously monitored for success.
A service marketer needs to understand both types of service expectations—normative and experiential—to effectively align their offerings with customer needs and preferences. Normative expectations reflect what customers believe they should receive based on industry standards, while experiential expectations are shaped by personal experiences and interactions. By recognizing these distinctions, marketers can tailor their services to meet or exceed these expectations, ultimately enhancing customer satisfaction and loyalty. This understanding also helps in crafting targeted marketing strategies that resonate with the audience's perceptions and desires.
The core objective of service improvement should be to enhance the quality and efficiency of services provided to meet or exceed customer expectations. This involves identifying areas for enhancement, implementing innovative solutions, and continuously monitoring performance to ensure sustained improvements. Ultimately, the goal is to increase customer satisfaction, loyalty, and overall organizational effectiveness.
When judging the quality of service, the expectations of the customer are the most important. Their perceptions and experiences ultimately determine satisfaction and loyalty. While internal standards and employee perspectives are valuable, they should align with customer needs and preferences to ensure the service meets or exceeds expectations. Prioritizing customer feedback helps businesses improve and adapt their services effectively.
Abusive behaviour towards staff. Not meeting customer expectations. Not having the correct facilities. Not having a particular item.
A service that delights the customer.
Yes customer service should be VERY important.
Differentiate between Customer Perception and ExpectationThe difference between customer expectations and customer perceptions. Customer expectation is what the customer expects according to available resources and is influenced by cultural background, family lifestyle, personality, demographics, advertising, experience with similar products and information available online. Customer perception is totally subjective and is based on the customer's interaction with the product or service. Perception is derived from the customer's satisfaction of the specific product or service and the quality of service delivery. The customer gap is the most important gap and in an ideal world the customer's expectation would be almost identical to the customer's perception.In a customer orientated strategy, delivering a quality service for a specific product should be based on a clear understanding of the target market. Understanding customer needs and knowing customer expectations could be the best way to close the gap.2) the difference between the customer's expectations of the service provided and the company's provision of the service. In this case, managers are not aware or have not correctly interpreted the customer's expectation in relation to the company's services or products. If a knowledge gap exists, it may mean companies are trying to meet wrong or non-existing consumer needs. In a customer-orientated business, it is important to have a clear understanding of the consumer's need for service. To close the gap between the consumer's expectations for service and management's perception of service delivery will require comprehensive market research
An easy way to do this is by under-promising and over-delivering. For example: if a customer orders a pair of glasses from your shop, you tell them that they will ready for collection in ten days when you know it will only take six. When the customer collects their glasses six days later they will be thrilled and are likely to tell others what excellent service they recieved. Another benefit to this is that you are allowing time for unexpected delays. Of course you really need to establish customer expectations for your particular business, you can't exceed them if you don't know what they are.
-CUSTOMER NEEDS ARE PRODUCTS AND SERVICES THAT ARE NECESSARY TO BUY, i,e FOOD- CUSTOMER EXPECTATIONS ARE THE CUSTOMER'S WANT AND NEEDS USUALLY EXPRESSED IN TERMS OF VALUE, PRODUCT, FEATURES, CUSTOMER SERVICE AND AFTER SALES SERVICE.
Service Excellence is all about the value addition you give to the Customer like1. Listen to the customer and understand his problems (they may be angry, but be patient)2. How you can make your customer smile with the solution you give and exceed his expectations (An added or extra effort put will always cheer customer)3. Give your 100% on the deliverable4. The solution or the way you treat the customer should bring him back to you againSo many businesses say "it's good enough" no it isn't because good enough ISN'T good enough. Excellence is what differentiates a quality business from the ordinary business.