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Advertisement and and Integrated Marketing Communications in tandem with Sales and Distribution Advertisements are designed to create awareness and build the desire to buy or take action. Distribution and sales complete the buying process by making it convenient for the buyer to make the purchase. In addition, although advertisement is one of the most vital and popular tool of marketing communications. There are other effective communication channels that work in synergy with advertisement. Some of them are Public Relations, Event Marketing, Web Publishing, Customer Service, Packaging, and others that form an entire mix called INTEGRATED MARKETING COMMUNICATIONS --- designed to develop brand equity over time. You might find the following link to be an interesting read about Integrated Marketing Communications. http://en.wikipedia.org/wiki/Integrated_marketing_communications In addition, the following link has interesting topics about messages that your brand could carry. IMC is about the communication process while this link adds communication content into the discussion. http://www.audiologyonline.com/articles/article_detail.asp?article_id=1801
Have fun! Bennett de Joya
bennettdejoya@hotmail.com
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∙ 16y ago
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What is different about how job applicants spend time looking for jobs and how employees spend time looking for good employees?
Potential employees rely on newspaper advertisements, while employers rely on internal networking.
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