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Alexander held Greek culture to be superior and civilising, and he was determined to spread it through the Persian Emoire as a unifying factor when he took it over.

It's adoption was superficial, taken up by the upper and commercial classes as it was spread through his empire after his death. The mass of the population continued on their own culture.

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Q: Why was Hellenism a unified Greek culture an important factor in the conquests of Alexander?
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