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Why was the chevy nova not a hit in mexico?

Updated: 8/19/2019
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10y ago

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Nova in spanish means "no go." The camaro also had the same problem because it almost sounds spanish for "shrimp."

Actually No va means no go but nova means new such as Que es nova? meaning What's new? Anyone who would mistake those two would also be likely to go to a carpet store to buy a pet for their car. It just doesn't make sense. Mexico has a leading gas station named "NOVA" that does very well. Why would people go to a place that wouldn't make their car go? When I was in Monterrey there were numerous Novas still operating. A check of sales records going back to 1962 shows that Novas sold just fine in Mexico and in fact exceeded projections in many Spanish speaking countries such as Venezuela. So I guess the question is What makes you think the Chevy Nova was not a hit in Mexico?

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10y ago
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Q: Why was the chevy nova not a hit in mexico?
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