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When it comes to having success these days, small businesses must rely not just on the tried and true means of marketing from the past, but must also explore creative new outlets provided by the internet. Brochures, posters, business cards, direct mailings and other such methods should not be neglected to be sure. However, small business must embrace technology and have a presence via email, Twitter, Facebook, Google+ and any of the other myriad of avenues that have and will be developed. These methods are especially crucial for small businesses because they help level the playing field with bigger competitors. They generally do not require much overhead and are relatively simple to implement, but they provide the same level of access to consumers for all businesses, large and small.

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