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The Electoral College itself does not encourage any particular style of campaigning.

What matters is that the individual STATES typically allot electoral votes on a "winner take all" basis. (Some, such as Maine, allot electoral votes on a congressional district-by-district basis.)

So, since California was clearly going to go to the Democrats and Texas to the Republicans, neither presidential candidate campaigned there. Both candidates focused their attentions on the "battleground" states that could have voted either way.

If California were to allot electoral votes on a district-by-district basis, then instead of Obama getting all of California's electoral votes, Obama would have gotten about 60% of them, and McCain would have received the rest. (In California, the big cities vote overwhelmingly Democrat, while the central valley and mountain districts are strongly Republican.)

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Q: The electoral college encourages candidates to campaign only in what states?
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Where the party candidates campaign to win in the electoral college?

U.S. Presidential candidates campaign to the American people, then the electoral college is appointed based on the popular vote in each state.


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