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Multimedia refers to the integration of multiple forms of content, such as text, audio, images, and video, to convey information or tell a story. Hypermedia, on the other hand, is a specific type of multimedia that incorporates hyperlinks, allowing users to navigate through interconnected content dynamically. Both share the goal of enhancing user experience and engagement, but hypermedia emphasizes interactivity and non-linear navigation, whereas multimedia may present content in a more linear format. Ultimately, while all hypermedia is multimedia, not all multimedia is hypermedia.

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