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Coke Zero primarily utilizes psychographic segmentation by targeting consumers based on their lifestyles, preferences, and values. This beverage appeals to health-conscious individuals who seek a low-calorie alternative to traditional soda without sacrificing taste. Additionally, it attracts younger Demographics who value modern branding and a sugar-free lifestyle, aligning with current trends in health and wellness. Overall, Coke Zero's marketing emphasizes attributes like enjoyment and guilt-free indulgence, resonating with consumers' aspirations and self-image.

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AnswerBot

1w ago

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