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Geographic:
- Spending levels
- Income levels
- Employment levels
- Buying habits
Demographic:
- Age
- Gender
- Disposable income
Psychographic:
- Seperates households according to their social class, life style & personality
Behaviouristic:
- What people buy
- How often people buy
- How loyal people are to certain brands
The introduction of loyalty cards has made this much easier for firms to do.
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Explain the four major segmenting variables for consumer markets?
33554545
Ways by which people may be exploited in market?
adulteration
What ways that a few firms can gain some control over their market?
They can gain some control over their market by secretly cooperating with one another.
Why free market economies stimulate greater economic growth?
Free market economies stimulate greater economic growth in various ways. Such a market is able to integrated the demand and supply which makes the economy interactive and more productive.
How does purchasing commodity stock help the market?
There are many ways that purchasing commodity stock helps the market. Purchasing commodity stock helps the market because it keeps the stock market growing and alive.
The clustering techniques that can be used in segmenting?
Clustering techniques that can be used in segmenting usually require computers to group people based on data from market research.
When a company identifies the parts of the market it can serve best and most profitably it is practicing?
segmenting
What does segmenting mean in marketing?
Segmenting is when you see the need to target one specific group or market for your products/services. The particular group (segment) has or displays a different need from the rest of the consumer population.
What is product cost as cost of market segmentation?
When segmenting broad product-markets, cost considerations tend
What does market segment mean?
Segmenting is when you see the need to target one specific group or market for your products/services. The particular group (segment) has or displays a different need from the rest of the consumer population.
4 different ways to profile a maket?
door to door marketing online marketing target market networking market
What is is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes?
Market Segmentation
Why is customer segmentation important?
This is important because without segmenting customers into different groups, it will be harder to sell your products to a certain group of market. That's why it is important to do this when selling a product.
What are benefits of segmenting a network with a router?
yes
What is syllable segmenting?
Syllable segmenting is the process of breaking down words into their individual syllables. This can help with pronunciation, spelling, and decoding unfamiliar words.
Segmenting in international markets can be more challenging than segmenting in domestic markets because?
critical data is often less available and less dependable.
Duties and responsibility of marketing officer?
Some of the duties of the marketing officer include segmenting a market and looking for new customers. They try to influence customer perception by skillful advertising and promotion of products.
