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an advetorial is an advertisement written in the form of an objective opinion editorial and presented in a printed publication,usually designed to look like a legitimate and independent news story. i.e advetorial= advertisement+editorial.

advetorial commonly advertise new products or techniques such as new design for Golf equipment or a new form of laser surgery. The tone is usually closer to that of press release than of an objective news story.

advetorials can also be printed and presented as an entire newspaper section, inserted the same way within a newspaper as comic section and other non editorial content.

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13y ago

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