what factors are important fo a manager to consider when attempting to enhance a service firm's image?

Answer 1

bad ideas, misunderstandings, and misconceptions are widely held, and that structuring of the decision process must favor experts who are presumably less prone to random or misinformed voting in a given context.Companies such as Affinnova (acquired by Nielsen), Google, InnoCentive, Marketocracy, and Threadless have successfully employed the concept of collective intelligence in bringing about the next generation of technological changes through their research and development (R&D), customer service, and knowledge management. An example of such application is Google's Project Aristotle in 2012, where the effect of collective intelligence on team makeup was examined in hundreds of the company's R&D teams. Networks of trust In 2012, the Global Futures Collective Intelligence System (GFIS) was created by The Millennium Project, which epitomizes collective intelligence as the synergistic intersection among data/information/knowledge, software/hardware, and expertise/insights that has a recursive learning process for better decision-making than the individual players alone.New media are often associated with the promotion and enhancement of collective intelligence. The ability of new media to easily store and retrieve information, predominantly through databases and the internet, allows for it to be shared without difficulty. Thus, through interaction with new media, knowledge easily passes between sources (Flew 2008) resulting in a form of collective intelligence. The use of interactive new media, particularly the internet, promotes online interaction and this distribution of knowledge between users. Francis Heylighen, Valentin Turchin, and Gottfried Mayer-Kress are among those who view collective intelligence through the lens of computer science and cybernetics. In their view, the Internet enables collective intelligence at the widest, planetary scale, thus facilitating the emergence of a global brain. The developer of the World Wide Web, Tim Berners-Lee, aimed to promote sharing and publishing of information globally. Later his employer opened up the technology for free use. In the early '90s, the Internet's potential was still untapped, until the mid-1990s when 'critical mass', as termed by the head of the Advanced Research Project Agency (ARPA), Dr. J.C.R. Licklider, demanded more accessibility and utility. The driving force of this Internet-based collective intelligence is the digitization of information and communication. Henry Jenkins, a key theorist of new media and media convergence draws on the theory that collective intelligence can be attributed to media convergence and participatory culture (Flew 2008). He criticizes contemporary education for failing to incorporate online trends of collective problem solving into the classroom, stating "whereas a collective intelligence community encourages ownership of work as a group, schools grade individuals". Jenkins argues that interaction within a knowledge community builds vital skills for young people, and teamwork through collective intelligence communities contribute to the development of such skills. Collective intelligence is not merely a quantitative contribution of information from all cultures, it is also qualitative.Lévy and de Kerckhove consider CI from a mass communications perspective, focusing on the ability of networked information and communication technologies