Cards in this guide (22)
When did women becom journalists
In the latter part of the 1800's. See the story of Nellie Bly.
She was one of the first women journalists. Her story is
facinating. Now, it was not easy for them to become journalists. It
was easier for them to become columnists.
What does the use of an iconic logo in an ad exemplify
A practice called branding
What does democratized knowledge mean
people have equal access to knowledge and can contribute to it
as well.
What is the most likely message behind the Adbusters' ad with the Gap logo on the silhouette of a head
Customers should be suspicious of Gap ads. (apex)
I got it wrong so you don't have to
What mouthwash ad that asks the viewer if he or she has ever scared away a date because of bad breath tries to provoke
What ad's purpose is to persuade us therefore
C. Our job is to analyze itβs tactics
Sometimes journalists show bias
Without meaning to - APEX
An example of product placement is when a
character in a movie uses an iphone
What kind of data do you get from a survey asking open-ended questions
An example if target group might be people who
have not been buying a certain product
An endless cycle of creation and response in the internet is called a what
In hypertext poetry the reader can
Play with words and poetry
An example of crowd sourcing is when you
Ask friends for their advice on Facebook
What is the likely reason why adbusters publishes publishes a magazine with spoof advertisements
Add busters wants to encourage consumers to think critically about ads (APEX)
In our networked world reading is not just about taking in words but also about
What is an example of a writing innovation that has allowed us to create on the Internet
What do the Geico ads that feature a gecko on TV and in online pop-ups exemplify
How advertising campaigns use different forms of
To find out people's opinion about how useful a product is you can
survey the people who used the product. -apex
Defines the term propaganda
Biased or misleading information used to promote a political
cause
Why do advertisers try to sell products and services by
appealing to emotion character and logic
Do data analysis help people in understanding the result of a survey conducted
Data analysis must be used to understand the results of a survey. Otherwise, the data collected by the survey would remain a jumbled collection of data.
Data from a survey
Can be qualitive and quantitive depending on the questions asked - apex