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Susanna Doyle

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Cards in this guide (22)
When did women becom journalists

In the latter part of the 1800's. See the story of Nellie Bly. She was one of the first women journalists. Her story is facinating. Now, it was not easy for them to become journalists. It was easier for them to become columnists.

What does the use of an iconic logo in an ad exemplify

A practice called branding

What does democratized knowledge mean

people have equal access to knowledge and can contribute to it as well.

What is the most likely message behind the Adbusters' ad with the Gap logo on the silhouette of a head

Customers should be suspicious of Gap ads. (apex)

I got it wrong so you don't have to

What mouthwash ad that asks the viewer if he or she has ever scared away a date because of bad breath tries to provoke

insecurities and fears

What ad's purpose is to persuade us therefore

C. Our job is to analyze it’s tactics

Sometimes journalists show bias

Without meaning to - APEX

An example of product placement is when a

character in a movie uses an iphone

What kind of data do you get from a survey asking open-ended questions

qualitative data

An example if target group might be people who

have not been buying a certain product

An endless cycle of creation and response in the internet is called a what

feedback loop

In hypertext poetry the reader can

Play with words and poetry

An example of crowd sourcing is when you

Ask friends for their advice on Facebook

What is the likely reason why adbusters publishes publishes a magazine with spoof advertisements

Add busters wants to encourage consumers to think critically about ads (APEX)

In our networked world reading is not just about taking in words but also about


giving them back.

What is an example of a writing innovation that has allowed us to create on the Internet

Fan fiction

What do the Geico ads that feature a gecko on TV and in online pop-ups exemplify

How advertising campaigns use different forms of

To find out people's opinion about how useful a product is you can

survey the people who used the product. -apex

Defines the term propaganda

Biased or misleading information used to promote a political cause

Why do advertisers try to sell products and services by

appealing to emotion character and logic

Do data analysis help people in understanding the result of a survey conducted

Data analysis must be used to understand the results of a survey. Otherwise, the data collected by the survey would remain a jumbled collection of data.

Data from a survey

Can be qualitive and quantitive depending on the questions asked - apex

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