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Market Research

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Elwin Williamson

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Cards in this guide (23)
Which one of the following survey methods probably yields the most accurate information

telephone questionnaire

Which of the following choices best describes the three types of supporting details

personal experience, common knowledge, and other sources

The three choices that are among the key process steps for technology-focused strategic market research are

Identify primary commercial and government customers of the technology

Identify relevant enabling technologies

Identify experts in the integration of the technology in larger-scale applications

Select the three choices from those below that are correct regarding regarding documentating your market research

Your results should be thoroughly documented so that you can have a ready source of information for follow-on and related procurements

The documentation may assist acquisition professionals who may follow in your footsteps and who will need a trail of documentation to assist them with their own market research efforts

Market researchers from other government organizations may contact you for information if they are working a similar requirement for their agencies

Strategic market research for technology requirements should be

Broadly-focused so that both public and private sector activities are included in the research.

What best describes the advantages of researching primary commercial and government customers for products that are part of your organizations requirement

To identify which customers hold the most influence in the market

Of the following choices, which best describes an important goal of your market assessment report

Support the procurement

What is the primary element that distinguishes tactical market research from strategic market research

The level of focus and detail of the research

Which of the following statements is most accurate regarding use of FedBizOpps for gathering market research information from potential sources

It targets potential sources that are familiar with doing business with the federal government

Strategic market research is performed primarily

Before definition of a specific requirement

Which of the following best describes strategic market research

a process for developing and sustaining a knowledge base of relevant products, services, and technologies.

The following type of information is LEAST useful for evaluating the range of products that may meet your requirement

Cost driving factors

Under what circumstances can the contracting officer include appropriate financing terms in contracts for commercial purchases

See FAR 32.202-1 (a)

Which of the following is an accurate statement regarding a pre-departure checklist

To reduce the risk of unnecessary emergencies

In 1840 California can be most accurately described as

unmistakably mexican

What does NOT use an inorganic source of carbon as its sole source

a photoheterotroph

What phase of market research is an ongoing process

Strategic market research is an ongoing process.

What has the author Anthony H Gamboa written

Anthony H. Gamboa has written:

'Depot maintenance and manufacturing by government facilities' -- subject(s): Government business enterprises, Law and legislation, Defense contracts, Public contracts

What best describes the immediate objective of evaluating your market research results

To determine if a commercial supplier can meet the Government's requirement and sustain the capability

Representatives from the following functions may normally be needed to serve on the market research team EXCEPT

Contracting

The following isare commercially-managed sources for locating potential suppliers

Central Contractor Registration

Methods of surveying potential suppliers will likely result in the most accurate picture of a potential supplier and capabilities

contact by telephone, email, or meeting at a trade conference

The primary purpose of identifying enabling products services and technologies when performing service-focused strategic market research is to

assess the need to perform strategic market research for the service

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