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☆☆☆☆☆an emotional appeal
It totally depends on the what are the client's (advertiser) objectives. Typically its to increase awareness of a product or service. Other objectives include, increase trial usage, increase preference and consideration for a product/service, increase sales, and/or change perception. Typically, though, it is to increase awareness of a product or service. Clients want their advertisements to stand out, to cut through the clutter and to be relevant to consumers who seeking a product/service need.
purchase the advertiser's product, service, or idea
celebrities using a certain product.
buy something.
Snob appeal
Some people want to feel superior to others.
They wear clothes that make them look like the target audience.
When the audience members want to feel superior to others
It uses a technique called "plain folks," which attempts to connect with the average viewer of the advertisement.
symbolize superiority. apex;D
