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The East India Company was keen on expanding textile exports from India during the 1760s primarily due to the high demand for Indian textiles in Europe, which were known for their quality and vibrant designs. The company sought to capitalize on this lucrative market by establishing a stronger foothold in Indian production and trade. Additionally, expanding textile exports allowed the company to maximize profits while simultaneously undermining local economies and traditional weavers, thereby consolidating its control over the region. This strategy ultimately contributed to the company's dominance in the Indian subcontinent.

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