5 types of market segmentation include :- Behavioral Segmentation Psychological Segmentation Demographic Segmentation Geographic Segmentation Firmographic Segmentation
Education segmentation targets specific people who specialise in a certain field For example, a company looking to hire an accountant will need to focus on the candidates with accounting degrees and should have CIMA qualifications. (chartered insitute of management accountant.
Demographic segmentation is one of the simple, common methods of market segmentation. It involves breaking the market into customer demographics such as age, income, gender, race, education, or occupation. This market segmentation strategy assumes that individuals with similar demographics will have similar needs. Example: The market segmentation strategy for a new video game console may reveal that most users are young males with disposable income.
Demographic segmentation is a very accurate way to identify the audience by data points like age, gender, marital status, size of family, size of income, education level, race, occupation, nationality, and/or religion.
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Market segmentation can be achieved through various approaches, including: Demographic Segmentation: Dividing the market based on characteristics such as age, gender, income, education, and family size. Geographic Segmentation: Categorizing consumers based on their location, which can include countries, regions, or cities. Psychographic Segmentation: Grouping consumers according to their lifestyles, values, interests, and personalities. Behavioral Segmentation: Segmenting based on consumer behaviors, such as purchasing habits, brand loyalty, and usage rates. Firmographic Segmentation: In B2B markets, this involves categorizing companies based on factors like industry, company size, and revenue.
Demographic segmentation: dividing markets based on factors such as age, gender, income, education, etc. Psychographic segmentation: categorizing consumers based on lifestyle, values, attitudes, and interests. Behavioral segmentation: grouping consumers based on their purchasing behavior, such as usage rate, brand loyalty, or benefits sought. Geographic segmentation: segmenting markets based on location, such as region, climate, population density, or urban/rural areas.
Social class segmentation is the process of dividing a population into different groups based on their incomes, education levels, occupation types, and other socio-economic factors. This segmentation helps marketers and businesses target specific consumer groups with tailored products or marketing strategies that are more likely to resonate with their preferences and buying behaviors.
M.E. (Master of Education) or M.A.E. (Master of Arts in Education), as appropriate. M.E. (Master of Education) or M.A.E. (Master of Arts in Education), as appropriate.
Developmentally Appropriate Practice
Health, defense and education
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