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Does marketing shape consumer needs or does marketing merely reflect the needs and wants of consumers?
Marketing has a strong influence on what the consumer buys, which may not necessarily reflect what they really need. +++ I agree but think it's a bit subtler and sneakier than that. By careful manipulation the sellers can ensure you buy only what they want you to buy, by denying choice in the matter. Consequently when challenged they give the entirely logical response of high sales figures indicating demand, deflecting attention from the point that the demand for that option exists because there is little or no choice. Want an example? Just look at the computer you are using now!
Why is that the study and practice of marketing become useless exercise when consumers seek to satisfy their needs and wants at all costs?
do you agree that since consumers will search for their needs marketing becomes a useless excercises/
Does marketing shape consumer needs?
Marketing shapes consumers desires/wants, but needs are always there. Marketing can influence the brand a person buys, but if one needs facial tissues, they'll get Puffs or Kleenex depending upon the marketing that has reached them, price and experience. It doesn't affect the need for the product, just the name of product purchased.
What does marketing and advertising do for a company?
Marketing and advertising theoretically increase a company's profit. Consumers will buy a product based on their perception of its value in relation to their own needs. So the purpose of marketing, beyond simply making consumers aware of a given product, is to convince them that they need it, and furthermore, that it outperforms its competitors. In theory, this will increase profits.
Does marketing create or satisfy needs and wants?
Marketing primarily satisfies existing needs and wants by identifying and delivering solutions that resonate with consumers. However, it can also create new needs and wants through innovative products and persuasive messaging that shape consumer perceptions and preferences. Ultimately, marketing plays a dual role in both responding to and influencing consumer behavior.
What is the marketing effort done for?
The aim of the marketing effort is to satisfy the needs and wants of consumers
Does marketing shape consumer needs or does marketing merely reflect the needs and wants of consumers?
Marketing has a strong influence on what the consumer buys, which may not necessarily reflect what they really need. +++ I agree but think it's a bit subtler and sneakier than that. By careful manipulation the sellers can ensure you buy only what they want you to buy, by denying choice in the matter. Consequently when challenged they give the entirely logical response of high sales figures indicating demand, deflecting attention from the point that the demand for that option exists because there is little or no choice. Want an example? Just look at the computer you are using now!
Why is that the study and practice of marketing become useless exercise when consumers seek to satisfy their needs and wants at all costs?
do you agree that since consumers will search for their needs marketing becomes a useless excercises/
What is an undifferentiated marketing strategy?
An undifferentiated marketing strategy occurs when a firm focuses on the common needs of consumers rather than their different needs
What is a person or company that produces a good or service that satisfies consumers' needs and wants?
marketing advertising and sales
Does marketing shape consumer needs?
Marketing shapes consumers desires/wants, but needs are always there. Marketing can influence the brand a person buys, but if one needs facial tissues, they'll get Puffs or Kleenex depending upon the marketing that has reached them, price and experience. It doesn't affect the need for the product, just the name of product purchased.
What is market orientation?
The orientation of the organization to the Marketing concept. The marketing concept is one where the organization is focused on the 3 pillars of marketing: # Customer Focus # Coordinated marketing # Profitability
What does marketing and advertising do for a company?
Marketing and advertising theoretically increase a company's profit. Consumers will buy a product based on their perception of its value in relation to their own needs. So the purpose of marketing, beyond simply making consumers aware of a given product, is to convince them that they need it, and furthermore, that it outperforms its competitors. In theory, this will increase profits.
During the marketing era consumers found?
During the marketing era, consumers became more targeted and segmented by companies. Companies focused on creating strategies to promote products and services to specific consumer segments based on their preferences and behaviors. This era emphasized understanding consumer needs and wants to create tailored marketing campaigns.
What the differences between marketing concept vs societal marketing concept?
marketingmarketing concept hold as that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors doSocietal marketingSocietal marketing concept holds that a company should make good marketing decisions by considering consumers' wants, the company's requirement, consumers' longterm interests, and society's longrun interests
Does marketing create or satisfy needs and wants?
Marketing primarily satisfies existing needs and wants by identifying and delivering solutions that resonate with consumers. However, it can also create new needs and wants through innovative products and persuasive messaging that shape consumer perceptions and preferences. Ultimately, marketing plays a dual role in both responding to and influencing consumer behavior.
What three benefits can consumers receive as a result of marketing activities?
Consumers can benefit from marketing activities through increased awareness of products and services, helping them make informed purchasing decisions. Additionally, marketing often promotes competition, leading to better quality and lower prices. Finally, marketing can enhance consumer experiences by providing valuable information and personalized offers that cater to individual preferences and needs.
