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Advertising can influence consumer decision making in many ways. It can appeal to a cultural value, and lifestyle desire or the consumers need to belong to a higher social class.
Example: Promoting an item like ice cream as 'classy' in advertising, can influence a consumers decision making process to want to belong to a more prestigious group. It has an impact on a consumers 'affective choice' and it makes them 'feel' a certain way.
Consumers use different decision rules (conjunctive, disjunctive, elimination by aspects, lexicographic and compensatory) for some purchases (not affective choices), if you work out where the product fits against other competitors in the decision rule the consumer is most likely to use, you can use advertising to strengthen the position of your product.
There are so many different ways that I could write a book, so just look at an ad and think what could that be appealing to, to increase the chance of a purchase.
I'm a a marketing student.
What else can I help you with?
Is advertising a social waste?
advertisement a social waste _ before defining this one should be very clear with the point what advertisement means. Advertisement in a brief sense is a medium to send the product related information to the customer along with its various features, mentioning something special about the product and telling how your product differs from other. without advertisement the actual needs of customer cant be satisfied because before making advertisement business firm go through a long process of customer needs and then add this feature to the product and then launch and create advertisement related this. Thus from the prospective of customer needs it is also important. It cant be said to be social waste. if there is advertisement business firm will come to know regarding the features of other produst and as a competition they create such a product having such a quality which the former is missing. Thus customer gets a lots of option as a choice. advertisement creates a lots of employment as well if we look at the depth from a sharp angle. Dongo, H1N1, malaria etc a lots of disease are there about which mass people are not aware, for which the wealth and social development ministry runs various programmes to prevent. In this case there is no means but the advertisement is only to send the message to the mass people. Except these disease there are also various social activities are done like information related consumer forum and all that. except these reasons there are also various reason for which we can never say advertisement a social waste but a social need the matter is advertisement firm biases but this biases can be said as a waste but a demerit.
How would a cost benefit analysis influence the choice of method to promote one product within your organisation?
With the help of cost-benefit analysis, an organization can decide what product will sell the most. This will also influence the advertising method used to promote a certain product.
What factors that influence the channel of distribution?
Several factors influence the channel of distribution, including the nature of the product, market characteristics, and the company’s marketing strategy. Product factors, such as perishability and complexity, determine the type of distribution needed. Market characteristics, including consumer preferences and geographic distribution, also dictate the channel choice. Additionally, company resources and goals play a critical role in selecting the most effective distribution strategy.
What does consumer choice mean?
A CHOICED CONSUMER IS ONE WHO KNOWS HIS OPTIONS AND CHOOSES RESPONSIBLY. Consumer choice is a theory of Microeconomicsthat relates Preferencefor consumption Good_(economics) and services to consumption expenditures and ultimately to Supply_and_demand. The link between personal preferences, consumption, and the demand curve is one of the most closely studied relations in economics. Consumer choice theory is a way of analyzing how consumers may achieve Equilibrium_(economics) between preferences and expenditures by maximizing Utilityas subject to consumer Budget_constraint.
How does product influence the choice of distribution channel?
Product characteristics significantly influence the choice of distribution channels. For example, perishable goods require rapid distribution methods to maintain freshness, leading to direct or short channels, while durable goods may allow for longer distribution processes. Additionally, products with specialized features may benefit from exclusive distribution to maintain brand prestige, whereas mass-market items often leverage extensive retailer networks for broader reach. Ultimately, the nature and complexity of the product dictate the most effective channel strategy.
Do transnational corporations dominate culture and product choice?
Transnational corporations do have significant influence over culture and product choice due to their widespread reach and marketing power. They can shape consumer preferences and trends through advertising, product placement, and branding. However, consumer behavior is also influenced by various factors beyond just corporation influence, such as personal values, social norms, and local traditions.
What influence on consumer behavior is similar to peer pressure?
In both cases what plays out is choice. Both in consumer and in peer pressure, the customer and the person has the ability to choose what is presented to him or her.
How would a cost benefit analysis influence the choice of method to promote one product within your organisation?
With the help of cost-benefit analysis, an organization can decide what product will sell the most. This will also influence the advertising method used to promote a certain product.
What influence consumers shopping choice?
The things that influence consumers choices are: Promotions, offers, etc the quality of the product where the product has come from What shop the product is being sold in.. preferences from friends Hope that helped.. :D
Is advertising a social waste?
advertisement a social waste _ before defining this one should be very clear with the point what advertisement means. Advertisement in a brief sense is a medium to send the product related information to the customer along with its various features, mentioning something special about the product and telling how your product differs from other. without advertisement the actual needs of customer cant be satisfied because before making advertisement business firm go through a long process of customer needs and then add this feature to the product and then launch and create advertisement related this. Thus from the prospective of customer needs it is also important. It cant be said to be social waste. if there is advertisement business firm will come to know regarding the features of other produst and as a competition they create such a product having such a quality which the former is missing. Thus customer gets a lots of option as a choice. advertisement creates a lots of employment as well if we look at the depth from a sharp angle. Dongo, H1N1, malaria etc a lots of disease are there about which mass people are not aware, for which the wealth and social development ministry runs various programmes to prevent. In this case there is no means but the advertisement is only to send the message to the mass people. Except these disease there are also various social activities are done like information related consumer forum and all that. except these reasons there are also various reason for which we can never say advertisement a social waste but a social need the matter is advertisement firm biases but this biases can be said as a waste but a demerit.
What is the difference between consumer sovereignty and freedom of choice in a market system?
These are two different concepts. The consumer sovereignty refers to the precedence a merchant gives buyers to determine the product market. However, freedom of choice, considers other markets and the consumers individual decision after comparison.
How can freedom of choice effect the avalibilities of products and services for consumers?
We can choose the products and services that best suit our needs. If a product is not needed it will fade away because there isn't a demand. If a product or service is needed it will be copied giving the consumer more choices and creating competition. Consumer demand and the competition will dictate the price points for a product or service. To sum up the freedom of choice can cause a product or service to succeed or fail based on the demand of the market created by consumers.
What is the music on the current Hyundai advertisement?
Alex Winston - Choice Notes
How does socio-economic environment influence choice career?
how does influence our choice of career
How does socio-economic environment influence career choice?
how does influence our choice of career
What impact does the presence of a monopoly dollar sign have on market competition and consumer choice?
The presence of a monopoly dollar sign can limit market competition and consumer choice by giving one company exclusive control over a product or service, reducing options for consumers and potentially leading to higher prices.
Who sings the first choice advertisement?
If it's the one I'm thinking of, then Kai.
