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Several factors influence the channel of distribution, including the nature of the product, market characteristics, and the company’s marketing strategy. Product factors, such as perishability and complexity, determine the type of distribution needed. Market characteristics, including consumer preferences and geographic distribution, also dictate the channel choice. Additionally, company resources and goals play a critical role in selecting the most effective distribution strategy.
Two decisions that you would have to make when it comes to your channel strategy is the length and width of your channeling.Channel length: it is the number of different types and levels of intermediaries used in your channel strategy (i.e. wholesalers, retailers, pharmacies, etc)Channel width: it is the extent to which your channel covers the market either by distributing your product through the greatest number of intermediaries or to only oneIntensive Distribution: this strategy would be where you have the greatest number of intermediaries carry your product (all wholesalers and retailers that are willing to stock and sell your product)Selective Distribution: this strategy is where you distribute your product using a fewer amount of intermediariesExclusive distribution: this strategy is when you selling your product through only a single outlet typically only in one region
A distribution method refers to the strategy or approach used by a company to deliver its products or services to customers. This can include various channels such as direct sales, wholesalers, retailers, or online platforms. The choice of distribution method impacts pricing, reach, and customer experience, making it a crucial aspect of a business’s overall marketing strategy. Effective distribution methods help ensure that products are available to target customers efficiently and effectively.
Intensive Distribution
vertical distribution and horizontal distribution strategy Spell check your answer
Sony india follows a one level distribution strategy i.e. manufacturer to retailers to customers.
distribution startegy is a competitive advantage that accures generally from the configuration of a distribution network
Honestly...Not to...
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my houn is big
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You can buy a strategy guide at Gamestop, Amazon, Certain Book Stores, and other places.
Yes, you can get it from eBay or amazon .com.