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Sales prospecting is not the act of having employees on the phone, calling prospects. There is a broader view of prospecting that encompasses a combination of calling efforts with supporting marketing efforts.

  • Direct Mail Distribute a mass mailing to customers to gain greater exposure for you, your company and its products and services. A particularly effective use of direct mail is to combine mail with phone follow-up
  • White Papers Position yourself as a thought leader by writing white papers about your areas of expertise
  • email Marketing Send frequent emails to those contacts in your database promoting your products or services
  • Business Cards Often the first impression created to a new customer, business cards can be used to leverage new business as they give you the chance to display your personality and a positive image on behalf of your company
  • Tradeshows and Conferences These can serve as great forums for direct contact with potential clients
  • Social Media Use blogs and other online social media channels to engage in conversation with members of your target audience and build a better brand
  • Everyone loves free things! Free Trials Give away trials of your products and services to those who would be most likely to do business with you
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14y ago

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Related Questions

What is Prospecting in sales?

Prospecting involves identifying and qualifying potential customers


How is the sales process divided?

Prospecting, preparation, the approach, the presentation, handling objections, closing the sale, and the follow-up


What is Sales planning and control?

it involves prospecting , communicating and targeting our sales !


What is sales prospecting?

Sales prospecting is a sales person's #1 job. Only when a sales person is in front of a viable prospect - and by viable I mean they have the interest, ability and desire to purchase what you and/or your company is offering - can a sale be made. And making sales is how companies grow. If your company does not grow you are out of work. So looking for people that can buy what you are selling is "Sales Prospecting."


What is the prospecting process?

The prospecting process is:Attract: Attraction is essential prospecting.Engage: Being able to engage is a key aspect in the prospecting process.Qualify: Engaging the prospect in conversation, you will be qualifying them as to whether they are right for your business.Invite: Always have a business card ready, so that your prospects have a way to get in touch with you.


What are the 6 stages in the transactional process?

The 6 stages in the transactional process are prospecting, initiating contact, qualifying leads, making the sales presentation, handling objections, and closing the sale.


What are the stages of selling process?

1.prospecting 2.making first contact 3.the sales call 4.objection handling 5.closing the sale


What are the Importance of sales prospecting?

The importance of sale prospecting is that it makes business growth a possibility. Sale prospecting is the act of looking forward to new business opportunities, which would make increase the revenue coming in, allowing a company to grow.


Why Sales person spend part of their time in prospecting?

Salespeople spend part of their time prospecting to identify and engage potential customers, which is essential for building a robust sales pipeline. Effective prospecting helps them discover new leads, understand market needs, and tailor their approach to specific audiences. This proactive effort not only increases opportunities for sales but also fosters relationships that can lead to long-term business growth. Ultimately, consistent prospecting is crucial for sustaining sales performance and achieving targets.


Where can one find prospecting leads?

You can find prospecting leads online at the Sales Fuel website. You can sign up online or view a demo. You can also contact Sales Fuel by phone at 1-888-274-6584.


Prospecting Lists for purchase?

If you are looking for business sales prospecting, I would recommend Walkers Research (www.walkersresearch.com). They are very affordable and have great quality (www.walkersresearch.com/emailaddresslists.asp


Five stages of personal selling process?

1. Prospecting.2. Making first contact.3. The sales call.4. Objection handling.5. Closing the sale.