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Graeter's marketing-mix elements most likely affected by external forces are product and promotion. Changes in consumer preferences or health trends can influence product offerings, leading Graeter's to innovate or alter flavors. Additionally, economic factors or competitive actions can impact promotional strategies, prompting adjustments in advertising channels or messages to effectively reach their target audience. Lastly, regulatory changes can also affect product formulations and marketing claims, necessitating adaptations in both product and promotion.

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