Why Web advertising is growing rapidly?

Answer 1

Web advertising is growing rapidly due to the increasing prevalence of digital devices and internet access, which allows advertisers to reach a larger audience more effectively. The ability to target specific Demographics and track user behavior has made online advertising more efficient and measurable compared to traditional media. Additionally, the rise of social media platforms and e-commerce has created new avenues for brands to engage with consumers, further driving the demand for digital ad spend. Finally, the shift towards mobile usage has led to innovative formats that capitalize on user engagement, making web advertising a vital component of marketing strategies.